The digital neighborhood, in the case of place bloggers, begins within a literal neighborhood and moves outward. And like many digital neighborhoods, place bloggers often focus on what journalists call hyperlocal content

When focusing on hyperlocal content, the relevance of the information becomes paramount in order to avoid what Steven Johnson calls the “pothole paradox.” The idea is that the pothole in front of your home or apartment is a big deal to you, but your friends a few blocks over couldn’t care less.

Ultimately, the hyperlocal approach isn’t just about people typing in their zip codes and receiving aggregated local content but rather contributing content in the form of stories, photos, videos, etc. Users want personalized content but they also want control over their media, control over the way their stories, locations and neighborhoods are represented. They want in on the action.