I discovered the concept of the hyperlocal as I researched social media which focused on community identity, typically through connections to geophysical locations, a particular region, neighborhood, or town, for example. Simply defined hyperlocal is what it sounds like: hyper as in linked, and local as in location.

The digital neighborhood, in the case of place bloggers, begins within a literal neighborhood and moves outward. And like many digital neighborhoods, place bloggers often focus on what journalists call hyperlocal content